How to update old blog posts

How to update old blog posts: 6 Ways Increase your Blog Traffic

So you have google SEO friendly website, create High Quality website do SEO properly, update content regularly but unfortunately not able to generate your expected traffic.? in this article we try to solve your mention problem lets GO. You upload new, useful blog posts every week – which should be a conscious content marketer.  After all, effective blog SEO leads to more website visitors, email subscribers, and a full internal marketing funnel.  The problem is: only a handful of blog posts bring organic philosophy.

So what happens to those blog posts that have never seen the light of day?

Instead of blaming your under performers blog cleaners – why not give them a second lease of life?  These simple blog SEO tips can help you how to update old blog posts and Update Old Posts to Increase your Blog Traffic. You have to follow these 6 ways to catch your traffic at your site:

  • Re-evaluate keyword Research
  • Start with the basic on-page SEO elements
  • Reconstructing the quality and relevance of the content
  • Improve readability score
  • Expand your internal connection strategy
  • Update release date

Why is content optimization important?

Giving your existing blogs a face lift is key to any successful content marketing strategy.  Our content team finds content optimization extremely effective for organic endeavors.

You may have already experimented with republishing content – or converting existing content to a new audience or medium.  This is an RII-reconsideration tool that our content team also employs.

However, we have found that equally – not more – effective re-creating concerns in content in its current state.

By polishing your content with up-to-date information, targeting additional, relevant keywords, or making edits to improve readability, you are signaling to search engines that you are an expert in your field.  Search engines will identify your content as authentic and trustworthy and increase your biological ranking.

Remember – there are many reasons why your blog post may not rank now.  These strategies will only work if you address potential technical SEO elements such as site speed, spam backlinks, etc.

How to update old blog posts for SEO

An SEO-friendly blog consists of two main components: technical SEO and content SEO content (you may also hear the terms “on-page SEO” and “off-page SEO”).

Technical SEO elements include the site name, site structure, mobile-friendliness, site security, or backlinks name if you have an off-page SEO problem. You should take steps to resolve them before optimizing your on-page content.

Once you’ve examined critical technical SEO items, take these steps to spread your content, and increase traffic to your blog:

1. Re-evaluate keyword Research

First, you need to know if your keyword targets are out of reach.

Do a quick Google search on your keyword and see whose appearing.  If page one is stacked with reputable sources or high-powered websites (and you’re new to the blogging profession), the keyword is probably a long shot.

You can also use keyword tools like Google Keyword Moz, Keywords Planner, SEMrush, Keywords everywhere or Ahrefs to measure keyword difficulty.  If organic traffic is your primary goal for a blog post, look for keywords with less difficulty.

Explorer Tip: Use Google Keyword Planner to find new keyword ideas.  To filter the results, fill in the “Keywords to include” section with your main keyword target and filter in the “Less” contest.  Double-click on “Average Monthly Search” to sort from low to high search volume.

However, industry giants should not intimidate you when competing for keyword targets – especially if the term is closely related to your website or offer and targets the user’s intent.

If this is a highly-skilled, strategic keyword for your business, be prepared to invest the extra time just to make that blog post or resource stand out.  In this case:

  • Consult with internal thought leaders on the subject and include their input
  • Provide practical advice and compelling research
  • Don’t leave any stone untouched: Make sure you have the strongest resources there

You may want to examine the landscape for additional, secondary keyword opportunities.  These include:

  • Your blog is currently ranking for keywords (you didn’t know it had rankings for it)
  • Relevant, related keywords that your competitors are ranking for which you can expand on your existing blog
  • SEMrush’s Keyword Gap Analysis is useful for exposing minor keyword gaps and improving your optimization.

2. Start with the core on-page SEO elements

Once you have a strong chance of keywords, do a quick on-page SEO check to make sure your blog post lacks any critical ranking elements.

These include:

URL: Use your keyword phrase in the URL.  If you are updating an old URL, be sure to redirect the 301 old blog post to the new one to avoid 404 errors.

Meta title: This is the title when scrolling to the search title or page tab.  Search engines like Google cut your title after 70 characters.  Naturally, include your keyword goal in the Meta title but keep it short and sweet.

Meta Description: A Meta description is a 1-3-sentence overview of your page that appears below your Meta title in search results.  While this is not a major ranking factor, Meta descriptions are what persuade readers to click on your page – which affects your search engine rankings.  If someone searches for your keyword, it also makes it bold in Google search results.  So it’s always smart to include your keywords here.

Define a single H1: Each blog post must have a keyword-driven H1 per page.

Image Alt Tags: Add an image that speaks to your image and includes SEO keyword targets in the image

Not sure if your blog post is missing these important SEO elements?  Install Google Extension Open SEO Stats and you’ll see what Google does on a webpage.  Other intuitive marketing tools like Moz,  Hubspot, and Yoast SEO Word Press plugins also give this insight.

3. Re-evaluate the quality and relevance of the content

You have your low-hang keyword targets and all the technical SEO elements place what now?

An open simple way to improve the quality of old blog posts is to update or expand the content.  First, go back to your blog research phase and search the top 1-5 pages for your current keyword target.

Search:

  • What information do these pages provide that you are missing?
  • What critical information do these pages lack?
  • Does snippet with top results and features effectively answer search queries?
  • Do you have any new industry updates or research that you can add?
  • Do these posts speak to your section?  How can you differentiate the audience?
  • Are you using a language that is too advanced or too basic for this audience?

You should review the questions under the “Ask people too” section of any Google search results and fill in any blanks that are relevant to your blog.  (Resource is also a helpful resource for searching questions related to the second version)

Very few people go back to update their blog posts.  If you run a technical blog – where information changes with each new product release or update – you have plenty of opportunities to update your content and leapfrog competitors.

The increase in the number of words and the density of keywords is the factors that search engines evaluate.  But don’t just stuff your content with more keyword examples and call a day.

In the end, your blog post should give the most comprehensive, accurate, in-depth look at the subject.  Of course, this requires extra time and research.  But the best thing you can do to improve your ranking is helpful!

Advanced Tip: Focus on content density (value per word) instead of your writing length.

4. Improve readability score

Let me be at the forefront: readability does not directly affect SEO.

So why am I bringing this upfront?

While search algorithms aren’t readable, they keep track of page time, bounce rate, social share, etc. Look.

To begin, let me clarify what I mean by readability.

Readability means that the reader can easily scan and swallow your content (the lower your score, the harder your text)

Among the factors that affect your readability score are:

  • The length of the sentence
  • The length of the paragraph
  • Flash-Kincaid readability score
  • Percentage of sentences with passive voice
  • Subheading distribution
  • The percentage of sentences with conversion words

Here are some easy ways to improve readability:

  • Cut out fluff words and huge phrases: delete all words that do not add any words.  If you want to delete a word (or say something in fewer words) and the meaning of the sentence still stands, leave it out.
  • Sentence length varies.
  • Limit sentences to 25 words (and aim for less than 20 words per sentence).
  • Decrease the passive voice.
  • Pause text using H2S, H3S, images, graphics, etc.
  • Use tools like the Yoast SEO WordPress plugin to test your content’s readability and identify areas for improvement.

5. Enhance your internal linking strategy

Internal links help push visitors to your other similar posts where they can know more about the theme.

After updating or expanding your information, review the post for opportunities for internal connectivity.  Make sure you’re updating your old posts to point to your new blogs as well

It is a good idea to link to the most relevant, main column pages internally with your relevant authority.

6. Update the release date!

I learned this technique at the inbound conference of Hubspot.  After making a deserved change to your content, update the release date, and promote it across social channels, email promotions, or ads.

When adjusting the release date, our team noticed a distinct (and almost instantaneous) jump in both ranking and search traffic.

Advanced Tip: Be sure to track the effectiveness of your updated blogs.  Regularly dive deep into your content KPIs so you can adjust your strategy accordingly.

Of course, you should not give up trying to develop new content.  But dedicating a few hours a week to recreating free blog posts will dramatically improve your ranking potential and organic traffic to your site.

Final Verdict

As a content writer and owner of a website, I know your thoughts. So don’t give up hope, if you don’t find more traffic at your blog post. Just follow the above 6 ways to Update Old Posts to Increase your Blog Traffic.

Hopefully, you will achieve your goal. If any questions keeps on your mind, please know us.

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